Bing Ads Has Transformed Into Microsoft Advertising

Bing Ads belongs to Microsoft and it has been responsible for the ads on the Bing search engine for quite some time. The platform decided to have a name change, which brings it closer to its roots. Bing Ads is now named Microsoft Advertisements. The announcement was made via an update for the Android Bing Ads app.

We’re changing our name from Bing Ads to Microsoft Advertising. It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network. Over the coming months, all of our experiences and materials will be updated to reflect Microsoft Advertising.

A new logo was also created for Microsoft Advertising and it is very similar to the regular Office icons.

Other changes

This name change seems to be just the beginning. It appears that Microsoft Advertising has big plans for the future and some of them were already shared with us by the corporate VP for Microsoft Advertising, Rik van der Kooi, in a recent blog post.

In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business. There are two offerings that showcase ways in which Microsoft Advertising is delivering on this potential: the Microsoft Audience Network and Sponsored Products.

Microsoft Audience Network also seems to be playing a big part here. It was released last year and it used AI and audience intent. A couple of updates will be available for it as well.

First, we have deployed product enhancements, including viewable impressions, image upload and management tool updates to make managing images even easier. And second, we’re expanding audience campaigns to the UK and Canada later this summer.

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