PlayStation 5 Marketed By Sony As A Niche Product

Sony and Microsoft decided to gradually reveal tiny details about their next generation of consoles, instead of showing everything at once. The companies have been hinting and teasing fans with vague confirmations and promises, gradually letting us know about the plans for the PlayStation 5 and Xbox Scarlett. The process is slow but steady.

Recently, the Wall Street Journal published a report that sparked a lot of excitement among fans. According to the report, Kenichiro Yoshida, Sony’s CEO, divulged some information about the company’s brand new console. It seems that the PlayStation 5 will be a “niche product aimed at serious players,” and a more mature audience is targeted.

It makes sense that Sony wants to aim their latest product at a specific audience. Since the video game industry is continually evolving, manufacturers need to have a clear vision of what they want to accomplish.

PlayStation 5 to be a niche product, but Xbox Scarlett might ruin Sony’s plans

The history of the PlayStation has been an interesting one so far. The launch of the original console was a success, but the PS2 sales skyrocketed and classified Sony amongst the biggest console manufacturers in the world. The next two generations of Sony consoles, the PS3 and PS4 doubled down in taking over the industry.

Now, with the PlayStation 5, Sony hopes to follow the same path of success. However, the word “niche” might be a little far-fetched when it is used to define a console that will most likely hit more 100 million units sold worldwide.

However, with Xbox coming in strong with the Xbox Scarlett, PlayStation 5 sales might be a little slow at first. We’ve witnessed before what happens when two of the biggest companies in the world collide, and it did not end well. We will have to wait and see what happens this time around.

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